The Determinant of Craftsmen Business Performance During Pandemic Period in Lake Toba

Authors

  • Diki Febrianto Marbun Universitas Diponegoro, Indonesia
  • Ngatno Ngatno Universitas Diponegoro, Indonesia
  • Andi Wijayanto Universitas Diponegoro, Indonesia

DOI:

https://doi.org/10.31943/gw.v14i2.561

Keywords:

Entrepreneur Orientation, Innovation, Business Performance

Abstract

This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in the Lake Toba area. The sample in this study amounted to 75 ulos craftsmen. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance.

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Published

2023-07-31

How to Cite

Marbun, D. F., Ngatno, N., & Wijayanto, A. (2023). The Determinant of Craftsmen Business Performance During Pandemic Period in Lake Toba. Gema Wiralodra, 14(2), 874–879. https://doi.org/10.31943/gw.v14i2.561

Issue

Vol. 14 No. 2 (2023): gema wiralodra

Section

Articles

License

Copyright (c) 2023 Diki Febrianto Marbun, Ngatno, Andi Wijayanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The use of non-commercial articles will be governed by the Creative Commons Attribution license as currently approved at http://creativecommons.org/licenses/by/4.0/. This license allows users to (1) Share (copy and redistribute the material in any medium) or format; (2) Adapt (remix, transform, and build upon the material), for any purpose, even commercially.